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What is a Certified B Corp?

Businesses are continually adapting to these priorities by becoming more socially and environmentally responsible in order to stay competitive. B Lab, the nonprofit behind B Corp Certification, the B Impact Assessment and Benefit Corporation legislation, has provided the tools for businesses to measure, improve, market and protect their missions.

B Corp certification is to Business what USDA Organic certification is to food products or LEED certified is to buildings. B Corp certification identifies a company as valuing all stakeholders, including the community, the environment, employees and consumers.

The tool for certification - the B Impact Assessment - enables companies to measure and improve their social and environmental impact.


Over 2,770 B Corps working in 150 industries from 60 countries, including:

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87% will purchase a product from a company that has taken a stance on an issue they care about...
64% of Millennials consider a company’s social and environmental commitments when deciding where to work.
— Cone Communications May 2017

 

Why become a B Corp?

  • Grow customer base and build customer loyalty

  • Attract the best talent

  • Be part of the B Corp Community of like-minded leader

  • Establish internal benchmarks and improvement goals

  • Engage investors seeking to align capital with values

  • Receive discounts on services

  • Maintain your mission through management and ownership changes

  • Lead a movement to inspire more companies to improve their impact on society on the environment 

 
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I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of a revolution. The existing paradigm isn’t working anymore - this is the future.
— Yvon Chouinard, founder of Patagonia

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WHAT WE ARE READING

Forbes - “The Rise Of B Corps Highlights The Emergence Of A New Way Of Doing Business” 8/3/18

Fast Company - “Why Purpose-Driven Companies Are Often More Successful” 7/21/15

Yale Center for Business and the Environment - “Just Good Business - An Investor’s Guide to B Corps” 3/18